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4 distinct works
Handbook of Brand Relationships
by
Deborah J. MacInnis
,
C Whan Park
,
Joseph W. Priester
4.25 avg rating — 4 ratings
— published 2009 —
7 editions
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Foundations and Trends: Brand Attachment: Construct, Consequences and Causes
by
C Whan Park
,
Deborah J. MacInnis
,
Joseph Priester
0.00 avg rating — 0 ratings
— published 2008
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Involvement and Reference Group Influence
by
C Whan Park
,
Vibrant Publishers
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The Role of Familiarity and Knowledge in Consumer Behavior
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C Whan Park
,
PUBLISHERS
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