Brian Massumi

“so-called master narratives are perceived to have foundered. Fredric Jameson notwithstanding, belief has waned for many, but not affect. If anything, our condition is characterized by a surfeit of it. The problem is that there is no cultural-theoretical vocabulary specific to affect.2 Our entire vocabulary has derived from theories of signification that are still wedded to structure even across irreconcilable differences (the divorce proceedings of poststructuralism: terminable or interminable?). In the absence of an asignifying philosophy of affect, it is all too easy for received psychological categories to slip back in, undoing the considerable deconstructive work that has been effectively carried out by poststructuralism. Affect is most often used loosely as a synonym for emotion.3 But one of the clearest lessons of this first story is that emotion and affect—if affect is intensity—follow different logics and pertain to different orders. An emotion is a subjective content, the sociolinguistic fixing of the quality of an experience which is from that point onward defined as personal. Emotion is qualified intensity, the conventional, consensual point of insertion of intensity into semantically and semiotically formed progressions, into narrativizable action-reaction circuits,”
― Brian Massumi, Parables for the Virtual: Movement, Affect, Sensation