Andy Cunningham’s Followers (3)

Andy Cunningham

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Andy Cunningham’s books

Average rating: 4.26 · 195 ratings · 18 reviews · 13 distinct works • Similar authors

	Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition 4.18 avg rating — 137 ratings — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Winter Skills: Essential Walking & Climbing Techniques by Andy Cunningham, Allen Fyffe 4.43 avg rating — 49 ratings — published 2006 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Green Cuisine: Vegan Recipes from Green Cuisine Restaurant 4.50 avg rating — 4 ratings — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bodger and Badger's Lucky Dip 4.50 avg rating — 2 ratings — published 1996	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Winter Skills 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Mr Bodger's Jumping Hat it was amazing 5.00 avg rating — 1 rating — published 1986 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	First Aid for Sport 0.00 avg rating — 0 ratings — published 2010 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Get to Aha! 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham, Guy Kawasaki (Goodreads Author) (Foreword) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bodger and Badger's Fun Book 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“Branding is the yang to positioning’s yin, and when both pieces come together, you have a sense of the company’s identity as a whole, an understanding of the essence of who and what that company is and what it stands for.”
― Andy Cunningham, Get to Aha!

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“Most brand strategy firms start with the branding end of the marketing equation instead of focusing on positioning to illuminate a company’s unique identity and competitive edge in the market. They do this because their core competency is design, not business strategy, and when they are hired to “brand” a company, they do the best they can to ascertain its essence and develop a design accordingly. But they don’t dig into the DNA of the company, its business strategy, or why it matters in the market.”
― Andy Cunningham, Get to Aha!

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Andy Cunningham’s Followers (3)

Andy Cunningham

Combine EditionsAndy Cunningham’s books

Combine Editions
Andy Cunningham’s books