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Stephen Genco

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June 2013

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Stephen Genco’s books

Average rating: 4.11 · 63 ratings · 4 reviews · 2 distinct works • Similar authors

	Neuromarketing for Dummies by Stephen Genco (Goodreads Author), Andrew Pohlmann, Peter Steidl (Goodreads Author) 4.10 avg rating — 59 ratings — published 2013 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Intuitive Marketing: What Marketers Can Learn from Brain Science 4.25 avg rating — 4 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Stephen Genco (?)

“the field is quite broad. We define neuromarketing as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.”
― Stephen Genco, Neuromarketing For Dummies

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