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Casper Zhao
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July 2026
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Why I Wrote 400 Pages About SaaS Finance at 2 AM
A personal blog post by Casper Zhao
I almost walked away from a deal back in the day.
Not as a participant. As an advisor. The target company had$14 million in ARR, a product that enterprise customers genuinely loved, and ateam that had built something real. The PE firm I was working with had signedan LOI at a valuation that would have changed the founder's life. We were threeweeks from clo
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“The physics do not care about your intentions. They care about your specifications.”
― The Pressure Principle: Engineering Organizations That Thrive at Depth
― The Pressure Principle: Engineering Organizations That Thrive at Depth
“A company is not, at bottom, a product, a market position, or a headcount number. It is a machine for making decisions, thousands of them, most too small to notice individually, and everything a company becomes is simply the accumulated residue of how well that decision-making machine was designed.”
― A Plan Is Not A Strategy!: Why Most Companies Mistake Goals for Execution
― A Plan Is Not A Strategy!: Why Most Companies Mistake Goals for Execution
“The executive who keeps his door open is not a radical democrat. The executive with the open door does not want your dissent to reach the board. (Ch. 5)”
― The Cult of Consensus: Emotional Intelligence as Your Mediocrity Insurance
― The Cult of Consensus: Emotional Intelligence as Your Mediocrity Insurance
“The executive who keeps his door open is not a radical democrat. The executive with the open door does not want your dissent to reach the board. (Ch. 5)”
― The Cult of Consensus: Emotional Intelligence as Your Mediocrity Insurance
― The Cult of Consensus: Emotional Intelligence as Your Mediocrity Insurance
“A company is not, at bottom, a product, a market position, or a headcount number. It is a machine for making decisions, thousands of them, most too small to notice individually, and everything a company becomes is simply the accumulated residue of how well that decision-making machine was designed.”
― A Plan Is Not A Strategy!: Why Most Companies Mistake Goals for Execution
― A Plan Is Not A Strategy!: Why Most Companies Mistake Goals for Execution
“The sky you were taught as complete is not actually complete.”
― The Infinite Surface Area: The Opportunity Is Larger Than You Think: How to Win in the Age of Disruption
― The Infinite Surface Area: The Opportunity Is Larger Than You Think: How to Win in the Age of Disruption
“The physics do not care about your intentions. They care about your specifications.”
― The Pressure Principle: Engineering Organizations That Thrive at Depth
― The Pressure Principle: Engineering Organizations That Thrive at Depth
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