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William Putsis

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William Putsis


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William Putsis focuses on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private-label products, new product diffusion and product line strategy, international marketing, advertising and communications research, and sports marketing.

His numerous scholarly articles have been published in top journals, and he serves on the editorial board of Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Review of Marketing Science and International Journal of Marketing Education. He served as a regular contributor and contributing editor to the Eastern European business journal, Business Tech International.

He has taught in executive non-degree programs for Th ...more

Combine Editions

Average rating: 3.47 · 78 ratings · 6 reviews · 5 distinct works
Compete Smarter, Not Harder...
3.46 avg rating — 72 ratings — published 2013 — 7 editions
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The Carrot and the Stick: L...
3.67 avg rating — 6 ratings — 2 editions
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Compita Sabiamente
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Scarlett's Revenge: Busines...
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Scarlett's Revenge: Busines...
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