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David C. Robertson

Goodreads Author

Born

The United States

Website

http://www.robertsoninnovation.com/

Twitter

davidcrob

Genre

Business, Innovation, Entrepreneurs

Member Since

April 2013

URL

https://www.goodreads.com/DavidRobertson

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David Robertson is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he was Program Director for IMD's largest program, the Program for Executive Development, and co-Director of the Making Business Sense of IT program, a joint program between IMD and MIT Sloan.

Robertson is the author of Brick by Brick: How LEGO Reinvented its Innovation System and Conquered the Toy I ...more

38 posts
David C. Robertson's Blog

Unboxing a Ring Video Camera

Just bought a Ring video camera. It’s a great product, but what I’m really impressed with is their attention to detail in the unboxing and startup process. Here’s detailed photos of each step in the process.

First, the box itself:

The box slides out of a nicely designed sleeve. At the bottom is a pull tab. When you pull the tab, you see a blue folder with another pull tab:

Removing th

Combine Editions
David C. Robertson’s books

Average rating: 3.86 · 2,508 ratings · 299 reviews · 3 distinct works • Similar authors

	Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson (Goodreads Author), Bill Breen 3.85 avg rating — 2,282 ratings — published 2013 — 31 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Arquitetura de TI como Estratégia Empresarial by Jeanne W. Ross, Peter Weill, David C. Robertson (Goodreads Author) 3.92 avg rating — 769 ratings — published 2006 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation by David C. Robertson (Goodreads Author), Kent Lineback (With) 3.89 avg rating — 227 ratings — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by David C. Robertson (?)

“you don’t think yourself into a new way of acting, you act yourself into a new way of thinking.”
― David Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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