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Drew Williams
Goodreads Author
Member Since
January 2011
Why Marketing is so Hard
Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that pretty much do everything for you. So where are the results? Why, asks your CEO, did we miss our numbers again?
The fundamental challenge of marketing is that there are a zillion moving parts, give or take, courtesy of a shape-shifting buyer
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Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth
by
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published
2013
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2 editions
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“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”
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