Mads Soegaard

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Mads Soegaard



Average rating: 3.67 · 200 ratings · 19 reviews · 2 distinct worksSimilar authors
The Basics of User Experien...

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The Encyclopedia of Human-C...

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Quotes by Mads Soegaard  (?)
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“Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems.”
Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“4. Field Studies This is actually a number of techniques under a broad heading. It’s all about going out and observing users ‘in the wild’ so that we can measure behavior in the context where users actually use a product. Field studies include ethnographic research, interviews, observations, and contextual enquiry.”
Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Typical topics covered within user interviews include: Background (such as ethnographic data) The use of technology in general The use of the product The user’s main objectives and motivations”
Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation



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