Greg Satell

“Increasingly, management’s role is not to organize work, but to direct passion and purpose.”
― Greg Satell

“Every successful movement for change has three phases. The first is an emergent phase, in which a keystone change is identified, constituencies on the Spectrum of Allies are mapped out, and institutions within the Pillars of Power are determined. The second phase, or the engagement phase, is when tactics are designed to target particular constituencies and institutions for mobilization. The last phase, or the victory phase, is typically triggered by an outside event, which lowers resistance thresholds and sets a cascade in motion.40 An election is falsified, a regime’s brutality is exposed, a new technology is introduced into the market, a chief executive fires a well-liked employee (or an FBI director) without cause, or maybe crucial intelligence is acquired on a key terrorist.”
― Greg Satell, Cascades (PB): How to Create a Movement that Drives Transformational Change