Peter Burow

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Peter Burow



Average rating: 4.08 · 26 ratings · 2 reviews · 11 distinct works
Core Beliefs, Harnessing th...

3.42 avg rating — 12 ratings — published 2007 — 2 editions
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NeuroPower: Leading with Ne...

it was amazing 5.00 avg rating — 6 ratings — published 2013 — 2 editions
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Behavioral Economics for Bu...

really liked it 4.00 avg rating — 3 ratings
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Core Beliefs: Harnessing th...

it was amazing 5.00 avg rating — 1 rating
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NeuroPower: Leading with Ne...

it was amazing 5.00 avg rating — 1 rating
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NeuroPower: Third Edition A...

it was amazing 5.00 avg rating — 1 rating
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How To Talk Money with Kids...

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it was amazing 5.00 avg rating — 1 rating — published 2014 — 3 editions
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Behavioural Economics for B...

liked it 3.00 avg rating — 1 rating — published 2015 — 2 editions
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Core Beliefs, Harnessing th...

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The Neuroscience of Buildin...

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More books by Peter Burow…
Quotes by Peter Burow  (?)
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“We use Core Beliefs to simplify our decision-making process. There are two broad methods in making a decision, either through:”
Peter Burow, Core Beliefs, Harnessing the Power

“The Rational Brain relates to our reasoning, conscious part of the brain. Our decisions here are slow, considered, rule-governed and controlled, and give a more complete understanding. We need to understand both these modes and their influence on judgements and choice, as they are the key to behavioural change.”
Peter Burow, Core Beliefs, Harnessing the Power

“Once we have reached a conclusion, we start justifying our conclusions about the individual. Consider meeting an obese and sweaty man for the first time. Many would typically think, ‘He is an individual with no self-control (to allow himself to become so fat)’ and then start looking for corroborating evidence of his lack of self-control. Rather than logically piecing together the evaluation to form a conclusion we use Core Beliefs to reach the conclusion and then collect data and justify our point of view. This process is called a self-justifying reframe of empirical data.”
Peter Burow, Core Beliefs, Harnessing the Power



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