Ambi Parameswaran’s Followers (35)

Ambi Parameswaran

Born

India

Website

http://www.brand-building.com/

Twitter

ambimgp

Genre

Business

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M G Parameswaran, or Ambi as he is known is a Brand Strategist and Founder Brand-Building.com. In a career spanning three+ decades Ambi has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Ulka Advertising over two decades ago. He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others.

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Ambi Parameswaran’s books

Average rating: 3.92 · 1,073 ratings · 180 reviews · 14 distinct works • Similar authors

	Nawabs, Nudes, Noodles: India through 50 Years of Advertising 3.91 avg rating — 684 ratings — published 2016 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sponge: Leadership Lessons I Learnt From My Clients 4.15 avg rating — 123 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	For God's Sake: An Adman on the Business of Religion 3.82 avg rating — 82 ratings — published 2014 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand: Brewing the Magic Potion in Five Steps 3.73 avg rating — 73 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Spring: Bouncing Back From Rejection 4.19 avg rating — 58 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	All The World's A Stage: A Personal Branding Story 3.72 avg rating — 36 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	DraftFCB+ULKA: Brand Building Advertising: Concepts and Cases by Ambi Parameswaran, Kinjal Medh liked it 3.00 avg rating — 5 ratings — published 2011 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ride the Change : A Perspective on the Changing Indian Consumer, Market and Marketing really liked it 4.00 avg rating — 3 ratings — published 2010 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Mixology: Four Essential Ingredients for Marketing Success 2.75 avg rating — 4 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Understanding Consumers, Building Powerful Brands Using Consumer Research 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Ambi Parameswaran (?)

“Hence, this generation places very little store by ‘values’ and tends to instead swear by ‘practicality’. The worrying aspect is that they feel the need to ensure that children are brought up on a healthy dose of such practicality since good values may make it difficult to succeed. 4.”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

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“In the ’90s, consumer researchers coined a new term to describe why ads and brands were targeting kids. They called it ‘Pester Power’.”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

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“Raymond. Suitings for the complete man’. The campaign from Nexus Equity, an agency founded by Rajiv Agarwal, Arun Kale, M Raghunath and Rajan Nair, became a defining moment in Indian advertising. It broke away from the cliché-ridden suitings advertising of smart young men with women draped over their arms, mansions, luxury sedans, horses and more. One”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

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Topics Mentioning This Author

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Goodreads Librari...: Alex / Alexander / Alexandra etc.	192	108	Jun 28, 2019 07:56AM

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