Jesko Perrey
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Marketing Performance: How Marketers Drive Profitable Growth
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Retail Marketing and Branding
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published
2012
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Retail Marketing and Branding - A Definitive Guide to Maximising ROI
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published
2011
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10 editions
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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
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published
2013
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Power Brands: Measuring, Making, and Managing Brand Success
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Mega-Macht Marke
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Power Brands
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published
2009
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Power Brands: Creare, portare al successo e gestire i propri brand
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