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Simon Robinson

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Simon Robinson

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With three decades of experience in customer experience design, Simon is an internet pioneer and award-winning innovator, having co-founded British Telecom’s Genie Internet, the world’s first mobile internet portal, and contributing to the design and launch of the world’s first smart phones. He is the CEO (Worldwide) of Holonomics, co-founder of the Deep Tech Network, a Harvard Business Review author, and coauthor of Deep Tech and the Amplified Organisation, Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. Simon is respected globally for his contributions to customer experience strategy and Deep Tech, having created numerous design methods and frameworks such as the New 4Ps and the ...more

Average rating: 3.94 · 211 ratings · 20 reviews · 96 distinct works
Professional C#

3.43 avg rating — 63 ratings — published 2001 — 13 editions
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The Year with Rudolf Nureyev

4.40 avg rating — 40 ratings — published 2013 — 4 editions
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Holonomics: Business Where ...

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4.21 avg rating — 24 ratings — published 2014 — 3 editions
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There's Not an App for That...

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really liked it 4.00 avg rating — 9 ratings — published 2014 — 3 editions
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Deep Tech and the Amplified...

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4.38 avg rating — 8 ratings — published 2021 — 3 editions
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Wait For The Ricochet

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it was amazing 5.00 avg rating — 6 ratings — published 2013
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The Spirituality of Respons...

it was amazing 5.00 avg rating — 5 ratings5 editions
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Customer Experiences with S...

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4.17 avg rating — 6 ratings3 editions
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Designing Customer Experien...

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4.50 avg rating — 4 ratings3 editions
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Spirituality, Ethics and Care

4.33 avg rating — 3 ratings — published 2007 — 9 editions
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“Many people are so comfortable and rooted in this way of knowing reality that they are unable to engage in any meaningful dialogue, being so sure of the ‘facts’, and that their version of ‘reality’ is the true one and nothing else possibly could be.”
Simon Robinson, Customer Experiences With Soul: A New Era In Design

“The soul in customer experiences with soul is the essence of a business and we encounter the essence through each and every part, be it product, service, advertisement, interface or personal interaction we have with the organisation. For this reason the term ‘customer experience’ refers not only to the interaction our paying customers have with our products, services and brands, but also to every single interaction inside the business between colleagues, employees, suppliers, shareholders and contractors, and every interaction between those who work for a business and who are representing the business, and every person who comes into contact with the business. Every single one of us has our own personal customer experience which we project and for which we have to take full responsibility.”
Simon Robinson, Customer Experiences With Soul: A New Era In Design

“Living the human values allows us to more fully understand the underlying reasons for someone’s behaviour and why that person is acting in any particular way. When you live the human values, you can see more about a situation. If someone manifests behaviour in a way which we do not expect and our lives do not have the grounding which the human values provide, we do not know what to do or how to respond.”
Simon Robinson, Customer Experiences With Soul: A New Era In Design

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