Mark speaks and writes on design and branding, and is a faculty member in the School of Visual Arts Masters in Branding program. He recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. In 2016 he was profiled in Print Magazine as one of “56 Inspiring Designers Shaping Our World Today.” Mark’s writing was featured in Alice Twemlow’s PhD thesis; published in 2017 by MIT Press as Sifting the Trash: A History of Design Criticism. His third book, Brands in the Age of AI, was published in December 2025; and is currently being translated for Chinese, Brazilian, and Indonesian distribution.