I wrote my first book – The Origin of Financial Crises – back in 2008. With that book I was trying to explain what was going wrong with monetary policy and how our central banks were making financial crises bigger rather than smaller. The book got some good press including some generous reviews in The Economist and in the Financial Times. Nevertheless neither my book nor any of the others discussing the policy errors leading up to the crisis have had much impact. Five years after the crisis our economic models and our economic policies remain pretty much as they were before Lehman Brothers failed. Having watched the policy debate since the crisis I am now more convinced than ever that we won’t be able to fix our economic policies without fiI wrote my first book – The Origin of Financial Crises – back in 2008. With that book I was trying to explain what was going wrong with monetary policy and how our central banks were making financial crises bigger rather than smaller. The book got some good press including some generous reviews in The Economist and in the Financial Times. Nevertheless neither my book nor any of the others discussing the policy errors leading up to the crisis have had much impact. Five years after the crisis our economic models and our economic policies remain pretty much as they were before Lehman Brothers failed. Having watched the policy debate since the crisis I am now more convinced than ever that we won’t be able to fix our economic policies without first fixing the ‘science’ of economics. My second book – Money, Blood and Revolution – aims to help unravel the confusion within economics. If we can make our economies easier to understand they should also become easier to manage. The new book will be published in March 2014. ...more
What Is Digital Marketing And Why Is It So Important
Digital marketing or Search Engine Optimisation is quite simple to understand but can be very hard to achieve.
Discussing the challanges of digital marketing with the helpful people at In Search Digital Marketing Cornwall gave me some insights in the world of search engine optimisation. It all starts with the concept of your website and optimising