Ross Brawn
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“although McLaren’s securing of Honda as engine partner is a great achievement that could soon make up for the loss of Mercedes.”
― Total Competition: Lessons in Strategy from Formula One
― Total Competition: Lessons in Strategy from Formula One
“I had lost a five-year long struggle with the man who controls the sport, Bernie Ecclestone. I described these events in the light-hearted manga format of a book I called The Art of War – Five Years in Formula One.”
― Total Competition: Lessons in Strategy from Formula One
― Total Competition: Lessons in Strategy from Formula One
“Winning requires also that a team maximizes its political, economic and technical capabilities. So, these are the three dimensions of strategy.”
― Total Competition: Lessons in Strategy from Formula One
― Total Competition: Lessons in Strategy from Formula One
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