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Christian Humberg
Born
Germany
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“When Ole Kirk Kristiansen established the company name LEGO in 1934, it was a fortunate play on words. The entrepreneur had been inspired by the Danish phrase "leg godt" - "play well." He took the beginning of each respective word and made what he considered to be a pleasant-sounding, imaginary word out of them. The company owner was unaware that as the first person present singular of the verb legere, "lego" is also the Latin word for "I assemble" - and therefore completely appropriate for the modularity of the company's later invention, the LEGO brick.”
― 50 Years of the Lego Brick
― 50 Years of the Lego Brick
“Since 1963, LEGO bricks have been manufactured from acrylonitrile-butadiene-styrene copolymer - ABS copolymer for short - a plastic with a matte finish. It is very hard and robust - import criteria for a children's toy. Laboratories in Switzerland and Denmark regularly test the quality of the ABS. The plastic is distributed to factories as granules rather than in liquid form. These grains of plastic are heated up to 232ºC and converted into a molten mass. Injection moulding machines weighing up to 150 tonnes squeeze the viscous plastic mass into the desired injection moulds - of which there are 2,400 varieties. After seven seconds, the brick produced in this way has cooled down enough to be removed from the mould. The injection moulding method is so precise that out of every million elements produced, only about 18 units have to be rejected. Unsold bricks are converted back into granulates and recycled.”
― 50 Years of the Lego Brick
― 50 Years of the Lego Brick
“The boys just wanted to light the oven, but they ended up burning down the whole business and the family home. The children were saved, but the Ole Kirk Kristiansen's future looked bleak.
Ole Kirk was a religious man; his optimism and sense of humour were well-known far beyond the local boundaries. Where others would have folded their hands in their laps and accepted their fate, he did not give up. With the courage born of desperation, he rebuilt his business on a larger and more expensive scale than it had been previously - and more so than he could afford: Many rooms had to be sublet, and the Kristiansens themselves only used a small part of the building. Apprentices were no longer paid, but received board and lodging instead. Life continued, somehow.”
― 50 Years of the Lego Brick
Ole Kirk was a religious man; his optimism and sense of humour were well-known far beyond the local boundaries. Where others would have folded their hands in their laps and accepted their fate, he did not give up. With the courage born of desperation, he rebuilt his business on a larger and more expensive scale than it had been previously - and more so than he could afford: Many rooms had to be sublet, and the Kristiansens themselves only used a small part of the building. Apprentices were no longer paid, but received board and lodging instead. Life continued, somehow.”
― 50 Years of the Lego Brick
Topics Mentioning This Author
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| The Sword and Laser: * Kindle (And other ebooks) Daily Deal | 3583 | 4935 | Apr 25, 2025 11:47AM |
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