Patrick Renvoisé

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Patrick Renvoisé



Average rating: 3.9 · 890 ratings · 70 reviews · 5 distinct worksSimilar authors
Neuromarketing: Understandi...

3.91 avg rating — 774 ratings — published 2005 — 25 editions
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The Persuasion Code: How Ne...

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3.85 avg rating — 116 ratings — published 2018 — 14 editions
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Selling to the Old Brain: H...

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3.64 avg rating — 11 ratings — published 2003
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Décodez la persuasion !

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3.67 avg rating — 3 ratings3 editions
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Is There a "Buy Button" in ...

0.00 avg rating — 0 ratings — published 2007
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Quotes by Patrick Renvoisé  (?)
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“PAIN as the difference between a desired state and an existing state. To properly diagnose a prospect's PAIN, you simply need to answer the following four questions: 1. What is the source of the prospect's most prominent PAIN? 2. What level or degree is the intensity of that PAIN? 3. What is the level of urgency requiring the PAIN to be solved? 4. Is my prospect aware of and does he/she acknowledge his/her own PAIN?”
Patrick Renvoisé, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain



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