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Todd McGowan

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Todd McGowan



Todd McGowan is Associate Professor of Film at the University of Vermont, US. He is the author of The Fictional Christopher Nolan (2012), Out of Time: Desire in Atemporal Cinema (2011), The Impossible David Lynch (2007), The Real Gaze: Film Theory After Lacan (2007), and other books.

Average rating: 4.19 · 1,967 ratings · 326 reviews · 51 distinct worksSimilar authors
Capitalism and Desire: The ...

4.34 avg rating — 316 ratings6 editions
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Emancipation After Hegel: A...

4.38 avg rating — 236 ratings3 editions
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Embracing Alienation: Why W...

really liked it 4.00 avg rating — 162 ratings2 editions
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The Impossible David Lynch ...

really liked it 4.00 avg rating — 159 ratings — published 2007 — 6 editions
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Enjoyment Right & Left

4.21 avg rating — 109 ratings5 editions
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Enjoying What We Don't Have...

4.25 avg rating — 87 ratings — published 2013 — 9 editions
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Universality and Identity P...

4.13 avg rating — 88 ratings — published 2020 — 3 editions
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The Real Gaze: Film Theory ...

4.16 avg rating — 86 ratings — published 2007 — 6 editions
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The Cambridge Introduction ...

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4.59 avg rating — 59 ratings3 editions
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The Racist Fantasy: Unconsc...

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4.51 avg rating — 59 ratings — published 2022 — 5 editions
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“One thing that capitalism cannot function with is people that accept that failure is itself success. Because you have to be bent upon success in order to be a good capitalist subject. If you accept that 'I'm never going to get that object I desire,' then you are no longer seduced by accumulation or advertising.”
Todd McGowan, Capitalism and Desire: The Psychic Cost of Free Markets

“In valuing the image over the word, we fall victim to the image’s appearance of full revelation. Whereas the word prompts suspicion and questioning, the image produces belief and devotion. It is in this sense that Gilroy sees a latent fascism in the contemporary elevation of the image. The image today signifies the possibility of a completely successful process of manipulation.”
Todd McGowan, The End of Dissatisfaction: Jacques Lacan and the Emerging Society of Enjoyment

“In Being and Event and elsewhere throughout his philosophy, Alain Badiou grants love an evental status, locating it among what he calls the four truth procedures. This inclusion of love seems anomalous. In comparison with the other three truth procedures, love doesn’t fit in. When one reads Being and Event for the first time, one can’t help but feel that the conception of the love event represents a philosophical misstep on Badiou’s part, a case where he allowed his own private emotions to have an undue impact on his philosophy. Though Badiou may like the feeling of being in love, this hardly justifies its status as a truth procedure.
Unlike politics, art, and science, love seems to be an isolated phenomenon. A love event—the relationship of Jill and Dave, for instance—doesn’t have the same world-historical impact as the French Revolution or the invention of twelve-tone music (examples of the political and artistic event from Badiou). Even a love event that garners great attention, like the affair between Héloïse d’Argenteuil and Peter Abélard, fails to produces the type of substantive changes accomplished by the storming of the Bastille.
But Badiou classifies love alongside the other truth procedures for its disruptiveness of everyday life and—which is in some sense to say the same thing—for its ability to arouse the subject’s passion. Love may be an anomalous truth procedure, but perhaps this is because it is the paradigmatic truth procedure. Love’s disruption of our everyday life is much more palpable than that of politics, art, or science. The subject in love feels as if it can’t exist without the beloved, while even Galileo himself didn’t feel this strongly about the scientific event in which he participated. It is much easier to imagine subjects dying for the sake of love than for the sake of the twelve-tone system of modern music. This is because love has a disruptiveness that transcends the other truth procedures.
The cynical approach to love fails to register this disruptiveness. According to Badiou, the cynic contends that “love is only a variant of generalized hedonism,” and this cynicism enables one to avoid “every profound and authentic experience of otherness from which love is woven.” Dismissing the reality of love—seeing it as just a capitalist plot—is a way of avoiding the transformation that it demands, but it also leaves one’s existence bereft of significance. The passion that love arouses impels subjects to continue to go on.”
Todd McGowan, Capitalism and Desire: The Psychic Cost of Free Markets

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