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Les Binet
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Les Binet
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How not to Plan
by
Weimer Snijders
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Les Binet
,
Sarah Carter
4.43 avg rating — 403 ratings
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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
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Les Binet
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Peter Field
4.53 avg rating — 171 ratings
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Media in Focus: Marketing Effectiveness in the Digital Era
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Les Binet
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Peter Field
4.37 avg rating — 27 ratings
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Marketing in the Era of Accountability
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Les Binet
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Peter Field
4.10 avg rating — 20 ratings
— published 2007 —
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Advertising Works 14: Proving the Effectiveness of Marketing Communications
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