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Faris Yakob
More books by Faris Yakob…
“As Rachel Hatton, strategy partner at Dare, has pointed out: ‘There was a lot of thinking about how communication worked in the 1960s and 1970s. It feels like, now, it’s all practice and no theory. If we want to professionalise as an industry, we need to pay more attention to how communication actually works in this new world.’29”
― Paid Attention: Innovative Advertising for a Digital World
― Paid Attention: Innovative Advertising for a Digital World
“rational messaging seems to have little impact when changing behaviour, and that emotional response – regardless of how it is generated – is what does.”
― Paid Attention: Innovative Advertising for a Digital World
― Paid Attention: Innovative Advertising for a Digital World
“If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy.”
― Paid Attention: Innovative Advertising for a Digital World
― Paid Attention: Innovative Advertising for a Digital World
Topics Mentioning This Author
| topics | posts | views | last activity | |
|---|---|---|---|---|
| The Challenge Fac...: Hooray for Technology! E-Reader Challenge-May Edition | 30 | 76 | Jun 05, 2018 04:28PM | |
| The Challenge Fac...: May TCF Monthly Challenge | 34 | 68 | Jun 06, 2018 02:13AM | |
| Booktastic Bookah...: Color Count 2018 | 8 | 26 | Jul 03, 2018 08:39AM | |
| 2025 & 2026 Readi...: Richo's Challenges to Get to 1,000 Books | 83 | 455 | Oct 28, 2018 05:12AM | |
Nothing But Readi...:
Level 4 of the Serious Reader Challenge for 2018
|
51 | 254 | Jan 02, 2019 06:37AM | |
| 2025 & 2026 Readi...: Richo's 365 books for 2018 | 944 | 646 | Jan 06, 2019 03:57AM |
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