Iain Carruthers is a brand consultant, researcher, and former director at Interbrand, the world’ s largest brand consultancy, where he worked with leading organizations on their branding projects. He is the author of "How to Move Minds and Influence People.Iain Carruthers is a brand consultant, researcher, and former director at Interbrand, the world’ s largest brand consultancy, where he worked with leading organizations on their branding projects. He is the author of "How to Move Minds and Influence People....more