Sheila Curran Bernard

“Another question to ask as you evaluate the story is, does it have a hook? In its simplest form, the hook is what got you interested in the subject in the first place. It’s that bit of information that reveals the essence of the story and its characters, encapsulating the drama that’s about to unfold. Sound and Fury, for example, is the story of a little girl who wants a cochlear implant. The hook is not that she wants this operation, nor that the implant is a major feat of medical technology. The hook is that the little girl’s parents, contrary to what many in the audience might expect, aren’t sure they want her to have the operation. It’s the part of the story that makes people want to know more. Jonestown: The Life and Death of Peoples Temple, does not hook audiences with the horror of a mass suicide/murder that took place in 1978, even though the film opens with text on screen announcing the event. Instead, the film’s hook is that it promises viewers an insider’s look at what it means to join a community, only to be drawn inexorably into a terrifying, downward spiral. As discussed especially in Chapter 7, the hook is often the last piece of the film to come together, as the themes, characters, and story come more clearly into focus and are distilled into the promise you make to the viewers: This is what this movie is; this is why it’s worth your time; this is why this story needs to be told and demands your attention.”
― Sheila Curran Bernard, Documentary Storytelling: Creative Nonfiction on Screen