Dieter Rams
More books by Dieter Rams…
“Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”
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“Good design is as little as possible. Less, but better, because it concentrates on the essential aspects,
and the products are not burdened with non-essentials. Back to purity, back to simplicity.”
― Less but Better / Weniger, aber besser
― Less but Better / Weniger, aber besser
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