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Claes Fornell
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
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— published 2007 —
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El cliente satisfecho: Estrategias cuantitativas y cualitativas para fidelizar al consumidor
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Managing Forward: How to Move From Measuring the Past to Managing the Future
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Claes Fornell
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Larry Freed
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— published 2011
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A Second Generation of Multivariate Analyses: Measurement and Evaluation
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— published 1982 —
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A Second Generation of Multivariate Analysis V1: Methods
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— published 1982
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The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
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Forrest V. Morgeson III
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G. Tomas M. Hult
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A Second Generation of Multivariate Analysis, Vol. 2: Measurement and Evaluation
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Consumer input for marketing decisions: A study of corporate departments for consumer affairs
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