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Strategic Marketing Management
by
Alexander Chernev
,
Alexander Chernev
4.01 avg rating — 220 ratings
— published 2008 —
24 editions
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The Marketing Plan Handbook
3.89 avg rating — 83 ratings
— published 2009 —
18 editions
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The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
4.57 avg rating — 23 ratings
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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
by
Alexander Chernev
(Editor)
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Philip Kotler
(Editor)
4.22 avg rating — 23 ratings
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Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews
3.55 avg rating — 22 ratings
— published 2011 —
13 editions
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Strategic Brand Management
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4.00 avg rating — 17 ratings
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Strategic Marketing Analysis
3.92 avg rating — 13 ratings
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Strategic Marketing Management: The Framework
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The Dieter's Paradox: Why Dieting Makes Us Fat
4.25 avg rating — 8 ratings
— published 2011
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Strategic Marketing Management: Theory and Practice
4.50 avg rating — 6 ratings
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