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Michael Masterson

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Michael Masterson’s books

Average rating: 3.99 · 9,593 ratings · 329 reviews · 33 distinct works • Similar authors

	Ready, Fire, Aim: Zero to $100 Million in No Time Flat 3.96 avg rating — 7,250 ratings — published 2007 — 26 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Great Leads: The Six Easiest Ways To Start Any Sales Message by Michael Masterson, John Forde 4.57 avg rating — 774 ratings — published 2011 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire 3.84 avg rating — 471 ratings — published 2006 — 25 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Automatic Wealth: The Six Steps to Financial Independence 3.61 avg rating — 372 ratings — published 2005 — 29 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Pledge: Your Master Plan for an Abundant Life (Agora Series) 4.04 avg rating — 204 ratings — published 2010 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Architecture of Persuasion: How to Write Well-Constructed Sales Letters 4.25 avg rating — 166 ratings — published 2009 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Copy Logic! The New Science of Producing Breakthrough Copy by Michael Masterson, Mike Palmer 3.99 avg rating — 171 ratings — published 2009 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Reluctant Entrepreneur: Turning Dreams into Profits (Agora Series) 3.61 avg rating — 174 ratings — published 2012 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Automatic Wealth for Grads... and Anyone Else Just Starting Out 3.72 avg rating — 60 ratings — published 2006 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) 3.75 avg rating — 59 ratings — published 2008 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Michael Masterson (?)

“Great sales letters don’t tell the customer what to think … or feel … or want. They locate the prospect’s feelings, thoughts, and desires, and then stimulate them. They provoke the prospect to do the feeling and thinking on her own. In taking this indirect approach, you avoid the possibility that your prospect will take refuge in denial, and give her a chance to follow the course of her own feelings.”
― Michael Masterson, The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

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“Shortened attention spans and increased skepticism have added new rules for an effective lead.”
― Michael Masterson, Great Leads: The Six Easiest Ways to Start Any Sales Message

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“Business should not be like war. It should be like love. And not a steamy, one night stand, but a mutually beneficial, steadily improving romance that lasts a lifetime.”
― Michael Masterson, The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

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