Amrita Shah

“On Dussehra, the day marking the victory of good over evil, however, the city of Bombay prepared to receive another wannabe incarnation of God. This time the mode of conveyance was not the television set, but a Swaraj Mazda souped up to resemble a chariot. And the new, self-styled avatar of Rama was not an actor but a politician: L. K. Advani, president of the BJP.”
― " Amrita Shah", Telly-Guillotined: How Television Changed India

“A market-oriented approach to editorial content propounded by Rupert Murdoch, the global media face of neoliberalism, began to reshape Indian journalism by commercialising the media and in more subtle ways by dumbing down content and influencing the choice of editorial formats. ‘When capitalism strengthens, the media technology necessary to carry consumption to new groups is invented or acquired,’ claims communication scholar Robin Jeffrey. Today, even as the emergence of extreme right-wing political leaders in countries across the world demonstrates the sway of a hyper-capitalist ideology, momentous technological shifts of the early twenty-first century have raised new issues of privacy and control within which journalism, following an older notion of ethics and a belief in citizens’ rights occupies less space.”
― " Amrita Shah", Telly-Guillotined: How Television Changed India