Brendan Brazier

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Born
in Vancouver, Canada
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December 2008


Best-selling author (The Thrive Diet, Penguin 2007) and professional Ironman triathlete, Brendan Brazier is the founder and creator of a raw, organic, whole food health optimizer nutritional porduct called Vega.

As one of the only professional athletes in the world with a solely plant-based diet, Brendan advocates the benefits of plant-based foods for both environmental and physical wellbeing. He was chosen as one of the 25 Most Influential Vegetarians by VegNews Magazine, the Top 40 Under 40most influential people in the health industry by Natural Food Merchandiser and has been nominated for the prestigious Manning Innovation Award twice for creating VEGA, his environmentally friendly and ultra-healthy line of natural food products made fr
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“Performance in an endurance sport, as with many things, is only as good as the weakest link.”
Brendan Brazier, Thrive Fitness: The Program for Peak Mental and Physical Strength—Fueled by Clean, Plant-based, Whole Food Recipes

“Plant foods have several advantages, including easy digestibility and bioavailability (the rate at which the food is absorbed by the body and exerts an effect). Fatigue, bloating, cramping, and an upset stomach can often be attributed to poor digestion. Many whole plant foods have enzymes that facilitate quick and efficient digestion. The quicker nutrients are extracted from the food, the sooner the food can be eliminated—a key factor in optimal health. As well, insoluble fibrous plant matter (discussed in Chapter 5) speeds waste through our system, reducing the risk of toxins settling in the colon and then spreading throughout the body. Enzyme-rich foods help ensure the body makes use of the nutrients in the food.”
Brendan Brazier, Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life

“Having specific food cravings hampers ideas from flowing freely: If these cravings are constantly part of our mental functioning, meaning the brain is focused on getting something at the chemical level, it makes sense that the likelihood of having ideas “just hit us” is reduced. It’s like having a radio constantly on—even if it’s at low volume, no matter how hard you try, you can’t completely tune it out. If free-flowing thoughts cannot coexist with mental clutter, then new ideas, innovations, and ways to solve problems, generated by the subconscious, will not present themselves as readily or manifest as clearly. The path to an uncluttered mind begins with stress management, and diet is the number one consideration.”
Brendan Brazier, Thrive: The Plant-Based Whole Foods Way to Staying Healthy for Life

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