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Donald A. Norman
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Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especi…
Steve Krug
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print.

His second book…
Donald Miller
Librarian Note: There is more than one author in the Goodreads database with this name.

Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Li…
Geoffrey A. Moore
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including…
Dan Heath
Dan Heath is a Senior Fellow at Duke University's CASE center.
Dan has an M.B.A. from Harvard Business School, and a B.A. from the Plan II Honors Program from the University of Texas at Austin.

He co-w…
Rob  Fitzpatrick
Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has…
Eric Ries
2,601 followers
Author of including
Susan M. Weinschenk
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to g…
Alexander Osterwalder
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way establishe…
Jeff Gothelf
In a world of continuous change, improvement and optimisation the delivery of products to market is no longer the right measure of success. Instead we must focus on outcomes — meaningful changes in hu…
Ryan Holiday
Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many …
Will Larson
330 followers
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Nir   Eyal
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your…
Dan  Olsen
Dan Olsen is an entrepreneur, consultant, and Lean product expert. He is also the author of The Lean Product Playbook, the missing manual on how to apply Lean Startup to build products that customers …
Tim    Brown
Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic …
Adam Wathan
68 followers
Author of including
Sean     Ellis
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the ter…
Jon Yablonski
I’m Jon Yablonski, a Senior UX Designer with a passion for designing digital tools that empower people. I’ve had the opportunity to learn and grow from a variety of challenges throughout my career — f…
John Doerr
502 followers
Author of including
L. John Doerr (born June 29, 1951) is an American investor and venture capitalist at Kleiner Perkins in Menlo Park, California. In February 2009, Doerr was appointed a member of the President's Econom…