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Scott Goodson
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Scott Goodson
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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
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Rory Sutherland
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
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Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The S…
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