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Confucius
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Chinese philosopher Confucius, originally Kong Fuzi and born circa 551 BC, promoted a system of social and political ethics, emphasizing order, moderation, and reciprocity between superiors and subord…
David Ogilvy
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David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
david ogilvy After…
Chip Heath
Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his…
Marshall Goldsmith
B.J.  Fogg
BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years.

In addition to his research on human behavior, Fogg t…
Rob  Fitzpatrick
Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has…
Alan W. Watts
Alan Wilson Watts was a British philosopher, writer and speaker, who held both a Master's in Theology and a Doctorate of Divinity. Famous for his research on comparative religion, he was best known as…
Richard P. Rumelt
Rumelt’s research has centered on corporate diversification strategy and the sources of sustainable advantage to individual business strategies. His current research interests center on the dynamics o…
Dan Nelken
Dan Nelken is a freelance copywriter and creative director in Vancouver, Canada. His work has appeared in award shows nationally, internationally, and on his mother's fridge.
Byron Sharp
Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.

His research is supported corporations around the world including Coca-…
Rory Sutherland
Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The S…
Morgan Housel
Morgan Housel is a partner at The Collaborative Fund. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, winner of the New York Times Sidn…
Bill Burnett
Bill Burnett is an award-winning Silicon Valley designer and the Executive Director of the renowned Design Program at Stanford University.

Bill Burnett is the Executive Director of the Design Program a…
Conor Knighton
Conor Knighton is an Emmy-winning correspondent for CBS Sunday Morning, America's #1 Sunday morning news program. Depending on your cable package, you may have also seen him hosting shows on Current T…
Matthew Lerner
Catherine Airey
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Catherine Airey grew up in England in a family of mixed Irish and English descent, and now lives in County Cork. Confessions is her first novel.
Eddie Shleyner
EDDIE SHLEYNER is a freelance copywriter, content marketer, and the founder of VeryGoodCopy.com, where he publishes essays on copywriting, storytelling, and creativity read by millions of people each …
Louis Grenier
Louis Grenier is a recovering Frenchman, failed agency owner, father, husband, contrarian, marketer, and founder of Stand The F*ck Out (STFO).