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Bob Tricker

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Author of 17 books including Corporate Governance: Principles, Policies and Practices

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W. Chan Kim

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Author of 44 books including Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with René…