Why Authors Choose Goodreads for Advertising

Goodreads connects authors with a highly engaged, book-loving audience, allowing you to target readers who enjoy genres and authors similar to your own. Advertising on Goodreads helps authors connect directly with readers most likely to engage with or purchase their books. Setting up an advertising campaign is user-friendly with expert account management support to optimize performance.

Goodreads Ad Products

Goodreads offers high-performing genre and author targeted ad products, designed to drive strong engagement and click-through rates for Authors:

• Native Newsfeed Ads (Desktop or Mobile): Creatives are text ads written by the author.

• 970x250 run-of-site (ROS) banner ads: Creatives are an image provided by the author.

“The Goodreads audience was perfect for my book. I was able to target my ideal readers with precision, and the campaign delivered results well above benchmark. It's an excellent service for connecting with engaged book lovers!”
-E. Masson, Author

 

Native Newsfeed Ads

Native advertising on Goodreads is a type of paid promotion that seamlessly blends into the site’s content and user experience, making it feel like a natural part of the service rather than a traditional banner or display ad. It delivers strong performance, with an average 0.84% click through rate, and requires no creative design, making it simple for authors to launch effective campaigns quickly.

970x250 Run of Site Billboard Ads

Display advertising on Goodreads uses a large format image to capture attention across the site. It delivers strong results, with an average 0.75% click through rate, and provides a highly visible way for authors to promote their titles to engaged readers. Authors are responsible for designing and providing the creative.

 

“Advertising on Goodreads with the Native format was effortless and highly effective. I reached exactly the readers I wanted, and the results exceeded my expectations.” – Anthony Lee, author of Toxic Minds
 

Takeaways

• Click through rates on Goodreads are typically above the industry average. This demonstrates that Goodreads’ placements generally engage readers at a notably higher rate than typical online display campaigns.

• Save time and resources with our text-based native ads—no design work needed. Just complete a simple text template, and we’ll seamlessly align your message into the Goodreads newsfeed.

 

Contact us to learn more about running an Author Campaign!