Self-Published Authors > Likes and Comments

Self-Published authors! How did you get your book sales rolling in the first 6 months? What was the most effective platforms for you?

Great questions! This is what led me to goodreads to begin with. I use Amazon KDP as of now. Super easy process.

My name is Lindsey Lawton. I work with authors to help them sell more books and get more visibility, and I want to tell you exactly what that means, because there is a lot of vague marketing talk out there and I would rather be specific.

I work with a small team of freelancers, and I handle the strategy and outreach myself. Each part of a campaign gets built by someone who actually focuses on that craft, rather than one generalist trying to do everything. That matters, because a book trailer built by a trailer specialist looks different from one thrown together by someone who mostly does something else.

So much of what I do starts with the Amazon listing, because that is where most readers decide whether to buy. I rewrite book descriptions so they lead with what actually makes the book worth reading, not a plot summary that reads like every other book on the shelf. I place books in the right categories and keywords, because if a book is filed on the wrong shelf, the readers who would love it never see it at all. I also set up Amazon A+ Content and Author Central, so the page and the author profile look as professional as the book itself.

Then there is the author side. I build featured author pages so readers have a real place to land when they hear about you, instead of a search result. I build landing pages for individual books, with purchase links and a place for readers to sign up. I set up email marketing around a reader magnet pulled from the book, and I build the newsletter so you are not just reaching readers once but keeping them.

Goodreads matters a great deal to me, because that is where serious readers, the ones who leave real reviews and recommend books to others, actually discover new titles. I set up profiles, submit books to Listopia lists they genuinely fit, run Goodreads Giveaways, and recommend groups to join. I also recruit ARC readers, reach out to reviewers and readers with a personalized pitch rather than a mass email, and build book club and discussion guides so a book has a real path into reading groups.

On the visual side, I produce clean, professional book mockups for websites and social media. I also produce short animated book mockup videos, cinematic book trailers, UGC reader testimonial videos, and social media graphics packs.

For advertising, I set up and manage Amazon ads, set up Facebook and Instagram ads, and submit books to BookBub and other deal sites. I also reach out to bloggers and podcasts in your genre. For authors with more than one book, I build series bibles so the books can be marketed together. If you have or plan to have an audiobook, I can market it. And once a campaign is running, I can keep managing it ongoing.

The entry point is $150. You start with one piece, see the work delivered, and build from there if you want to. I do not promise a specific number of sales or reviews, because nobody honestly can. What I deliver is real, itemized work you can actually see, and I stand behind what I do.

If you would like to talk through what your book needs, you can reach me at hello.lindseylawton35@gmail.com and I am glad to take a look.