Behavior


Thinking, Fast and Slow
The Power of Habit: Why We Do What We Do in Life and Business
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Blink: The Power of Thinking Without Thinking
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Tipping Point: How Little Things Can Make a Big Difference
No, David!
Nudge: Improving Decisions About Health, Wealth, and Happiness
Influence: The Psychology of Persuasion
Behave: The Biology of Humans at Our Best and Worst
How to Win Friends & Influence People
Outliers: The Story of Success
Where the Wild Things Are
Misbehaving: The Making of Behavioral Economics
Drive: The Surprising Truth About What Motivates Us
Criss Jami
“ If you're capable of despising your own behavior, you might just love yourself. ...more ”
― Criss Jami, Killosophy

Ted Chiang
“ My message to you is this: pretend that you have free will. It's essential that you behave as if your decisions matter, even though you know they don't. The reality isn't important: what's important is your belief, and believing the lie is the only way to avoid a waking coma. Civilization now depends on self-deception. Perhaps it always has. ...more ”
― Ted Chiang, Exhalation

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