Behavioral Science


Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Misbehaving: The Making of Behavioral Economics
The Power of Habit: Why We Do What We Do in Life and Business
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Blink: The Power of Thinking Without Thinking
Influence: The Psychology of Persuasion
Moonwalking with Einstein: The Art and Science of Remembering Everything
The Undoing Project: A Friendship That Changed Our Minds
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Drive: The Surprising Truth About What Motivates Us
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Noise: A Flaw in Human Judgment
Think Again: The Power of Knowing What You Don't Know
Groups have powerful self-reinforcing mechanisms at work. These can lead to group polarization—a tendency for members of the group to end up in a more extreme position than they started in because they have heard the views repeated frequently. At the extreme limit of group behavior is groupthink. This occurs when a group makes faulty decisions because group pressures lead to a deterioration of “mental efficiency, reality testing, and moral judgment.” The original work was conducted with referenc ...more
James Montier, The Little Book of Behavioral Investing: How not to be your own worst enemy

Ahmed AlAnsari
Yes, it is difficult to believe that we are not entirely rational in our daily decisions and actions. However, by admitting that we are biased, realizing that we should question our choices, and stepping outside of our comfort zone, we are able to open up our eyes to a whole new horizon.
Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

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