Behavioral Science


Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Misbehaving: The Making of Behavioral Economics
The Power of Habit: Why We Do What We Do in Life and Business
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Blink: The Power of Thinking Without Thinking
Influence: The Psychology of Persuasion
The Undoing Project: A Friendship That Changed Our Minds
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Drive: The Surprising Truth About What Motivates Us
Moonwalking with Einstein: The Art and Science of Remembering Everything
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Hooked: How to Build Habit-Forming Products
Noise: A Flaw in Human Judgment
Kristen  Lee
“ The biggest lie anxiety whispers at us is that we're the only ones, that it's some sort of moral failing when we need help. Don't trade the short-term comfort avoidance gives for the long-term relief that comes with working through what's uncomfortable. ...more ”
― Kristen Lee, EdD, LICSW, Worth the Risk: How to Microdose Bravery to Grow Resilience, Connect More, and Offer Yourself to the World

Hendrith Vanlon Smith
“ Good management has a lot to do with incentives and decentives. It's about making sure the company has systems in place that incentivize desired behaviors and decentivize undesirable behavior. ...more ”
― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

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