30 books
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2 voters
Behavioral Science
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Groups have powerful self-reinforcing mechanisms at work. These can lead to group polarization—a tendency for members of the group to end up in a more extreme position than they started in because they have heard the views repeated frequently.
At the extreme limit of group behavior is groupthink. This occurs when a group makes faulty decisions because group pressures lead to a deterioration of “mental efficiency, reality testing, and moral judgment.” The original work was conducted with referenc
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― The Little Book of Behavioral Investing: How not to be your own worst enemy
― The Little Book of Behavioral Investing: How not to be your own worst enemy
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Yes, it is difficult to believe that we are not entirely rational in our daily decisions and actions. However, by admitting that we are biased, realizing that we should question our choices, and stepping outside of our comfort zone, we are able to open up our eyes to a whole new horizon.
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― The Brand Dependence Model: Identify & Mitigate Your Danger Blocks
― The Brand Dependence Model: Identify & Mitigate Your Danger Blocks
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