Behavioural Science


Nudge: Improving Decisions About Health, Wealth, and Happiness
Thinking, Fast and Slow
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Misbehaving: The Making of Behavioral Economics
Influence: The Psychology of Persuasion
Behave: The Biology of Humans at Our Best and Worst
Noise: A Flaw in Human Judgment
Alchemy: The Surprising Power of Ideas That Don't Make Sense
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
How to Change: The Science of Getting from Where You Are to Where You Want to Be
The Power of Habit: Why We Do What We Do in Life and Business
Inside the Nudge Unit: How Small Changes Can Make a Big Difference
Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
Happiness by Design: Change What You Do, Not How You Think
The Undoing Project: A Friendship That Changed Our Minds
Anthony Biglan
Just as we have created a society in which it would be unthinkable to light up a cigarette in the Kennedy Center lobby, we can create a society where it is unthinkable that a child suffers abuse, fails in school, becomes delinquent, or faces teasing and bullying.
Anthony Biglan, The Nurture Effect: How the Science of Human Behavior Can Improve Our Lives and Our World

Any one of us can live on through the good things we do - even much smaller things than saving a life. Every time you extend yourself for another person, you change our world for the better by putting them in the mood to pay it forward. You're also engaging in a form of flash-mentoring - very briefly acting as their guide for what our world can be, as opposed to what we've been allowing it to be: a society of glowering strangers putting their heads as they pass one another, stopping only to shou ...more
Amy Alkon, Good manners - for nice people who sometimes say f*ck

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Product Management Reading List
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The Symposium "The Symposium" is a space wherein discussions around media covering the social and behavioural …more
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