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Behaviorism was a busted flush, but neo-behaviorist theories, especially choice architecture, achieve behavioral change without coercion or the downsides of carrots and sticks.
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― The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture
― The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture
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A choice architect has the responsibility for organizing the context in which people make decisions. [T]here are many parallels between choice architecture and more traditional forms of architecture. A crucial parallel is that there is no such thing as a “neutral” design. [A]s good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. [S]mall and apparently insignificant details can have
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