Choice Architecture


Nudge: Improving Decisions About Health, Wealth, and Happiness
Misbehaving: The Making of Behavioral Economics
The Paradox of Choice: Why More Is Less
Predictably Irrational: The Hidden Forces That Shape Our Decisions
The Art of Clear Thinking: A Stealth Fighter Pilot's Timeless Rules for Making Tough Decisions
No Rules Rules: Netflix and the Culture of Reinvention
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Thinking, Fast and Slow
Think Big: Take Small Steps and Build the Future You Want
Actionable Gamification: Beyond Points, Badges, and Leaderboards
The Velvet Rope Economy: How Inequality Became Big Business
Mindware: Tools for Smart Thinking
The Undoing Project: A Friendship That Changed Our Minds
Hooked: How to Build Habit-Forming Products
Influence: The Psychology of Persuasion
Paul Gibbons
The key to behavioral change is to pass behavioral control to the environment.
Paul Gibbons, The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture

Paul Gibbons
Behaviorism was a busted flush, but neo-behaviorist theories, especially choice architecture, achieve behavioral change without coercion or the downsides of carrots and sticks.
Paul Gibbons, The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture

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