Design Strategy


Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Creative Strategy and the Business of Design
Building Design Strategy: Using Design to Achieve Key Business Objectives
Mental Models: Aligning Design Strategy with Human Behavior
Value Proposition Design: How to Create Products and Services Customers Want
Business Model Generation
The Design of Business: Why Design Thinking is the Next Competitive Advantage
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Playing to Win: How Strategy Really Works
A Fine Line: How Design Strategies Are Shaping the Future of Business
Thinking In Systems: A Primer
The Strategic Designer: Tools & Techniques for Managing the Design Process
The Experience Economy: Work Is Theater & Every Business a Stage
Good Strategy Bad Strategy: The Difference and Why It Matters