“
Personalization without validation feels hollow. It may get clicks. But it won’t move decisions.
”
― The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't
― The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't
“
Modernism isn't a design ethos any more, it's an economy of scale, and a marketing tool to sell the ordinary as something special, the sexless as erotic. A technological device without a specific, personalized identity has a subtext: it asserts the value of instrumentality. Its design is a reflection of its role... The anonymity of these objects is part of what they are: interchangeable commodities whose uniqueness in so far as they possess any is created by what is done with them. Function is a
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”
― The Blind Giant
― The Blind Giant
