Public Relation


Kako se uspešno pogajati
Cyber Public Relation
Authority Island: How some authors become authorities and others just write books (Authority Author Series)
Brief: 99 de chestii pe care aș fi vrut să le știu când am intrat în publicitate
Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe
Differentiate or Die: Survival in Our Era of Killer Competition
The Crowd & The Psychology of Revolution
Hit Makers: The Science of Popularity in an Age of Distraction
How to Win Friends & Influence People
Public Relations Techniques
The Quick & Easy Way to Effective Speaking
Public Relations: Strategies and Tactics (8th Edition)
Isis: The State of Terror
Public Relations
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
David Graeber
If no one had an army, armies would not be needed. But the same can be said of most lobbyists, PR specialists, telemarketers, and corporate lawyers. Also, like literal goons, they have a largely negative impact on society. I think almost anyone would concur that, were all telemarketers to disappear, the world would be a better place. But I think most would also agree that if all corporate lawyers, bank lobbyists, or marketing gurus were to similarly vanish in a puff of smoke, the world would be ...more
David Graeber, Bullshit Jobs: A Theory

David Graeber
A fact-finding commission is a way of telling the public that the government is doing something it is not. But a large corporations will behave exactly the same way, if, say, there are revealed to be employing slaves or child laborers in their garment factories or dumping toxic waste.
David Graeber, Bullshit Jobs: A Theory

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