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Semiotics
Semiotics (also called semiotic studies); is the study of meaning-making, the study of sign process (semiosis) and meaningful communication. It is not to be confused with the Saussurean tradition called semiology which is a subset of semiotics. This includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication.
The semiotic tradition explores the study of signs and symbols as a significant part of communications. As different from linguistics, however, semiotics also studies non-linguistic si ...more
The semiotic tradition explores the study of signs and symbols as a significant part of communications. As different from linguistics, however, semiotics also studies non-linguistic si ...more
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If metaphors require an underlying cultural framework, then the heiroglyphhic language of the gods cannot be a merely primitive stage of human consciousness: it needs the presence of both the symbolic language of heroes and the epistolary language of me as its starting point. Thus Vico is not speaking of a linear development from a metaphorical language to a more conventional language, but of a continual, cyclical activity.
The language of the gods is a heap of unrelated synedoches and metonymi
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― Semiotics and the Philosophy of Language
― Semiotics and the Philosophy of Language
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This is why myth is experienced as innocent speech: not because its intentions are hidden—if they were hidden, they could not be efficacious—but because they are naturalised.
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Reading and discussing works of Lotman, Barthes, and others
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