Start Ups


Zero to One: Notes on Startups, or How to Build the Future
The Lean Startup
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Business Model Generation
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
The Four Steps to the Epiphany: Successful Strategies for Products that Win
Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
Hooked: How to Build Habit-Forming Products
Founders at Work: Stories of Startups' Early Days
Shoe Dog: A Memoir by the Creator of Nike
Ziad K. Abdelnour
A major reason so many start-ups fail is the flawed assumption that if the product is good enough, consumers will find it, the Field of Dreams philosophy of Build it and they will come. Except a lot of times, they don’t. Founders can be overly optimistic when it comes to acquiring customers instead of better preparing for what is usually a time consuming and expensive aspect of growing a business.
Ziad Abdelnour- Start-Up Saboteurs How Incompetence, Ego, and Small Thinking Prevent Wealth

Entrepreneur, if you're going to start up, make sure you start up with excellence in mind”. ...more
Onyi Anyado

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