Startup


$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
The Philosopher in the Valley: Alex Karp, Palantir and the Rise of the Surveillance State
Talk to Strangers: The Yes Theory Story
The Power Law: Venture Capital and the Making of the New Future
Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX
The Contrarian: Peter Thiel and the Rise of the Silicon Valley Oligarchs
The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
Invention and Innovation: A Brief History of Hype and Failure
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
The Hard Sell: Crime and Punishment at an Opioid Startup
Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Focus: The ASML way - Inside the power struggle over the most complex machine on earth
Fall in Love with the Problem, Not the Solution
The Lean Startup
Zero to One: Notes on Startups, or How to Build the Future
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Rework
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Business Model Generation
Traction: A Startup Guide to Getting Customers
Founders at Work: Stories of Startups' Early Days
Hooked: How to Build Habit-Forming Products
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
The Four Steps to the Epiphany: Successful Strategies for Products that Win
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Richie Norton
“ Are you in love with your idea more than your reality? Change that. ”
― Richie Norton

Roy T. Bennett
“ Stop doing what is easy. Start doing what is right. ”
― Roy T. Bennett, The Light in the Heart: Inspirational Thoughts for Living Your Best Life

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