Startups


Zero to One: Notes on Startups, or How to Build the Future
The Lean Startup
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
Founders at Work: Stories of Startups' Early Days
The Four Steps to the Epiphany: Successful Strategies for Products that Win
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Traction: A Startup Guide to Getting Customers
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Rework
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Hooked: How to Build Habit-Forming Products
Business Model Generation
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)
Pooja Agnihotri
“ There can’t be anything more fatal to a business than making decisions based on somebody else’s assumptions. ”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

Alex  Couto
“ Era o tempo das startups, das incubadoras de startups, das aceleradoras de startups e das aceleradoras de incubadoras. Quando a Troika bateu em força e a terra tremeu, os tugas tiveram de ser imaginativos e, meu Deus, ninguém vai conseguir acreditar na projeção destes projetos. ”
― Alex Couto, Sinais de Fumo

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