Startups


Zero to One: Notes on Startups, or How to Build the Future
The Lean Startup
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
Founders at Work: Stories of Startups' Early Days
The Four Steps to the Epiphany: Successful Strategies for Products that Win
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Traction: A Startup Guide to Getting Customers
Rework
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Hooked: How to Build Habit-Forming Products
Business Model Generation
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)
Rob  Fitzpatrick
The world’s most deadly fluff is: “I would definitely buy that.” It just sounds so concrete. As a founder, you desperately want to believe it’s money in the bank. But folks are wildly optimistic about what they would do in the future. They’re always more positive, excited, and willing to pay in the imagined future than they are once it arrives.
Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Paul    Graham
You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible.
Paul Graham

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