Shaw’s Comments (group member since Mar 10, 2014)

Shaw’s comments from the FULL Creative Library group.

Dealing with how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.

I'm only 20 pages into this but I really like that they leave the term Service Design as undefined. It means that it's a fluid concept which is analogous to how someone develops good service, fluidly and based on each event as it comes, not static rules and formulas. So far, so great!