Gonçalo's votes on the list Brand Management

Listopia > Gonçalo's votes on the list Brand Management (17 Books)

1	Building Strong Brands by David A. Aaker 3.99 avg rating — 658 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Managing Brand Equity by David A. Aaker 4.04 avg rating — 304 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker 3.95 avg rating — 141 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Brands by Marcel Danesi 3.33 avg rating — 15 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Build Great Brands: Why the Most Authentic Brands Succeed by John Cinquina 3.67 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Hidden Persuasion. 33 Psychological Influence Techniques in Advertising by Marc Andrews 3.88 avg rating — 178 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	How Brands Grow: What Marketers Don't Know by Byron Sharp 4.15 avg rating — 4,006 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1) by John Fiske 3.74 avg rating — 330 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	No Logo by Naomi Klein 3.89 avg rating — 33,241 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely 4.12 avg rating — 132,891 ratings Gonçalo added it to to-read See Review	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Positioning: The Battle for Your Mind by Al Ries 4.04 avg rating — 18,659 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
12	Strategic Brand Management by Kevin Lane Keller 4.03 avg rating — 443 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Brand Flip, The: Why customers now run companies and how to profit from it by Marty Neumeier 4.30 avg rating — 680 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
14	The New Chameleons: How to Connect with Consumers Who Defy Categorization by Michael R. Solomon (Goodreads Author) 4.40 avg rating — 10 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	The Quest for Meaning: Developing a Philosophy of Pluralism by Tariq Ramadan 4.03 avg rating — 398 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
16	Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday (Goodreads Author) 3.85 avg rating — 12,475 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel really liked it 4.00 avg rating — 1,640 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars