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Thinkertoys: A Handbook of Creative-Thinking Techniques
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3.98 avg rating — 4,214 ratings
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Visual Thinking: Methods for Making Images Memorable
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3.80 avg rating — 10 ratings
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The Art of Looking Sideways
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4.11 avg rating — 6,638 ratings
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The Hidden Persuaders
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3.84 avg rating — 1,366 ratings
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Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
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3.82 avg rating — 356 ratings
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Lateral Thinking
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3.76 avg rating — 4,919 ratings
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Technique for Producing Ideas
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4.05 avg rating — 5,301 ratings
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D&AD: The Copy Book
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4.31 avg rating — 636 ratings
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads
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4.21 avg rating — 5,187 ratings
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| 11 |
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The Advertising Concept Book
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4.33 avg rating — 860 ratings
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| 12 |
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Hegarty on Advertising
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4.07 avg rating — 743 ratings
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Whatever You Think, Think the Opposite
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3.81 avg rating — 10,412 ratings
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| 14 |
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It's Not How Good You Are, It's How Good You Want To Be
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3.62 avg rating — 18,511 ratings
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| 15 |
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The Copywriter's Bible
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4.07 avg rating — 42 ratings
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| 16 |
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Outliers: The Story of Success
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4.19 avg rating — 893,708 ratings
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| 17 |
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The Poetics of Space
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4.17 avg rating — 11,723 ratings
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| 18 |
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Ways of Seeing
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3.95 avg rating — 460,228 ratings
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| 19 |
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On Photography
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3.87 avg rating — 60,610 ratings
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| 20 |
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The Circle of Innovation: You Can't Shrink Your Way to Greatness
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3.90 avg rating — 416 ratings
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The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
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3.91 avg rating — 1,079 ratings
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| 22 |
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Blink: The Power of Thinking Without Thinking
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3.96 avg rating — 632,309 ratings
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| 23 |
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The Tipping Point: How Little Things Can Make a Big Difference
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4.01 avg rating — 869,698 ratings
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| 24 |
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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4.02 avg rating — 364 ratings
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| 25 |
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The Elements of Color: A Treatise on the Color System of Johannes Itten Based on His Book the Art of Color
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4.19 avg rating — 3,037 ratings
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| 26 |
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Thinking, Fast and Slow
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4.16 avg rating — 620,531 ratings
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| 27 |
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Quirkology: The Curious Science of Everyday Lives
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3.82 avg rating — 7,823 ratings
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| 28 |
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Wabi-Sabi: for Artists, Designers, Poets & Philosophers
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3.99 avg rating — 8,227 ratings
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| 29 |
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Design as Art
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3.96 avg rating — 5,358 ratings
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| 30 |
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Predatory Thinking: A Masterclass in Out-Thinking the Competition
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4.24 avg rating — 1,713 ratings
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